You read that correctly. According to their Twitter account, Sega in collaboration with Numskull Designs has created 3 new fragrances based on your favorite games.



Unfortunately if you were looking to impress the ladies this Christmas, you'll be a bit disappointed. According to the Sega Shop, the expected release is March 2022.


However, all three colognes are available for pre-order.


Yakuza - 'Bourbon & Smoke'


Notes include oak, cedarwood, beeswax with smoky bourbon, rose, and pimento.


Sonic - 'Blue Blur'


Notes include Caribbean lime, lemon, citrus, grapefruit zest, ocean breeze melon fade, cedar, suede, and leather for good measure.


Shenmue - 'Tobacco & Gold'


Notes include bergamot, golden tobacco, sage, patchouli, cardamom, and orris.


Obviously the internet reacted appropriately to the announcement.





My deepest apologies to America, but the fragrances are currently a Sega Shop Europe exclusive. Womp womp.